Auction software, since 2008.
We started building auction technology in Brighton in 2008, before most of the platforms we now compete with existed. Almost twenty years later, we still only do the one thing.
Your bidders should be yours.
The auction marketplaces solved a real problem. They brought buyers to auctioneers who could not reach them alone. But the arrangement carried a cost that took years to become obvious: the marketplace owns the relationship with the bidder, and the auctioneer rents it back.
We took a different view. BidJS sits inside your own website, on your own domain, under your own brand. Every bidder who registers is your bidder. Every email address, every bid history, every returning customer belongs to you.
That decision shaped everything after it. It is why we built an API and an SDK rather than a marketplace. It is why we have never sold advertising against your lots, and never listed your competitors alongside you.
Eight people. You will talk to most of us.
Four of us build the software. The rest sell it and support it. The person who answers your support ticket knows the person who wrote the code, and often it is the same conversation.
We use AI heavily in how we build, which is how a team this size ships at the pace it does. The architecture, the judgement and the decisions about your auctions are ours.
Founded 2008, Brighton
Over 150 websites running BidJS
From single-room salerooms to 30,000-lot weekly sales
Clients across the UK, Europe, Africa, North America and Australasia